Instagram is probably the best network to market yourself. There are over a billion users on the network and engagement is high when compared to other top networks like Facebook and Twitter. But if you want the best results from Instagram, posting photos doesn’t cut it anymore. For stellar results, you need to publish more videos and you need to get them right. I am going to show you how to do that below…
Create short videos:
Instagram videos can up to 60 seconds long, but that doesn’t mean you take advantage of the entire real estate offered by them and create videos are that just under a minute. Instead, you should create really short videos as short videos get the most views. They should just be around 26 seconds long. So, if you have been meaning to publish long videos it is time to pull out your video editing tools and edit the videos.
Get likes asap:
Many people don’t know this but the Instagram algorithm rewards you when you get likes quickly (like in the first 10 minutes). If you get likes quickly, they will move you on to the explore page where your videos will organically generate more likes, views, and any other goal you have.
So, take steps to get those likes quickly. One way to do this is by growing your following. But that’s a long process. So, in the meantime, you might want to join engagement groups where accounts in similar niches like each other’s posts as soon as they publish. This way they all get on the explore page.
Use shoppable posts:
Did you know that you can tag products in videos to make shoppable video posts?
In the past Instagram only let you do this to images, but they later added this feature to videos too. So, try and tag your products in your sales videos and other types of videos if your aim is to get more sales.
You can also tag them in your video ads. They work well when you want to promote multiple products in an ad. If you are promoting just one product, then it’s best to stick to the call to action provided by Instagram.
Work with influencers:
You should always team up with influencers who already have built up followings and communities. They will help you reach many more people than you can alone. So, use a good influencer marketing tool and reach out to relevant influencers and high engagement levels. Send them samples of your products and ask them to try it out and share a photo of it if they like it. Many will do it for free and some will ask for a payment. If you have the budget you can pay some of the influencers who ask for payment if you feel their following and engagement levels commands it.
Another paid tactic you can use to generate more views and sales quickly with videos is ads.
Instagram users can turn off autoplay when on mobile data. These people will see a thumbnail in place of an auto-playing video. So, I recommend that you add a thumbnail to your videos if you want these viewers to click on the play button. Make sure it is something that grabs attention and gets them to click on the play button.
Post several times a day:
The top Instagram accounts publish several times a day. If you publish more times you will naturally generate more engagement, views, and sales.
So try to publish 3 to 4 times a day at least. And don’t just publish in-feed videos, combine them with other types of videos such as stories, IGTV videos, and reels.
Different types of videos will reach a different audience.
Have a goal for every video:
For every video, you publish you should always have a goal in mind. This will ensure you get maximum results. But only have one primary goal for each video. You can have a couple of secondary goals that complement the primary goal.
Think about what you want most from the videos and then determine the goals.
These are the different tactics you should be using to get the most out of Instagram videos. Begin implementing them today.