When you place your products and services on your affiliate website, you have one driving objective. That is to convert as much of the traffic as possible to sales so that you can make money. Here are ten tips that will help you achieve that goal.
Optimize for Mobile Users
With 87% of Americans using smartphones, you have an untapped market of over five billion viewers that could be potential customers. A majority of them do not have laptops and do all their internet searches by mobile. Unless you optimize your site for these users, they will find the text too small for the screen, whereas a good experience encourages conversion.
Make sure your blog content looks professional and is free from spelling and grammar errors. Write it in short, manageable chunks of text and not one long post. Visitors will be more inclined to read it and follow your links if you provide quality content following these guidelines.
Use Visual Comparisons
Visual tools enhance the presentation of information. By making comparisons between your product and a competitor and placing it in a table format, visitors can see the advantages you offer. This will help them make a faster decision to buy.
If a product only works on Android but not on Apple, but there is a similar one for the latter, you should aim to become an affiliate for their site too. If your content is compelling, you will make a sale on one or the other. But if you are not an affiliate for both, you won’t make a conversion at all.
Choose the main color that best appeals to your target audience. Stick to the exact shade of that color. Use a color palette to find a suitable matching or contrasting color for your site. You need to have a uniform and consistent appearance.
CRO and SEO
The two strategies of conversion rate optimization (CRO) and search engine optimization (SEO) are complementary. However, an important difference is that CRO is augmented by using video content while SEO relies on text content. Videos that explain how a product works and how to use it will appeal to consumers.
Exit pop-ups, despite their reputation for being annoying, often lead to conversions. Around 80% of visitors leaving a site don’t ever go back to it so this is the last chance to make an impression and prevent a cart from being abandoned. They can help you obtain email addresses for customer segmentation and targeted marketing.
Call to Action
Your call to action should appear in the upper half of the page. It should consist of a single large button surrounded by white space. Choose the text in the call to action button carefully so that customers are more likely to cooperate.
Speed Up Your Site
With 50% of users not being prepared to wait for a website to load after three seconds, site speed is critical. Google also uses it to rank websites for SEO. Perform the Pingdom Website Speed Test to test your speed.
Valuation of an Affiliate Website
Affiliate websites can be very marketable and profitable. Numerous factors will determine the value a potential buyer will place on your affiliate website and how much they would be prepared to pay you for it. This site will provide you with insight into determining your website’s worth. The aspects that this is calculated on are the same factors that lead to a high conversion rate in many instances. For example, SEO ranking; new, interesting and relevant content that is regularly posted; and a low need for maintenance due to following the above tips, will all contribute to CRO.
An optimized affiliate site will make your role as the owner stress-free and enjoyable.