There are over 200 Google ranking factors that are responsible for ranking your website on top. Google is the most famous search engine on this planet. It has surpassed other search engines such as Bing and Yahoo because of the quality of its user experience. Statistics reveal that over five billion people type queries on Google every day.
So everybody has been striving to get to the top slot in the search engine result pages.
But with constantly evolving SEO (search engine optimization) parameters, it can be troublesome to execute and keep up with all the changes. So, you might wonder: which Google SEO Ranking Factors 2021 are necessary for your website? Top SEO Companies Such as KWD SEO Australia primarily focus on all these factors to get rankings skyrocket.
Below are some of the factors:
Content Quality Should be your Priority
High-quality content means in-depth content that includes a broad spectrum of its particular point. Your content should give true value to the visitor so the visitors could resonate with the content. The blogs or articles must be engaging and compelling, providing value to the users. And it must address the user’s queries in an effective manner.
Secondly, Google loves articles that come up with 1000 and above words. The in-depth and longer, more extensive content usually gets higher rankings. Research by Niel Patel shows a correspondence between content length and the highest Google search positions. Hence, you need to pay close attention to the length of the article or blog.
Backlinks Play an Integral Part in Ranking You Higher
Backlinks continue to be one of the most powerful ranking signals in Google’s search algorithm. All you need to do is to get high-quality backlinks from high authority domains in order to get the top position in SERPs.
Digital marketers need to pay more attention to their backlink profiles, particularly given new updates such as “Penguin 4.0”, which refined and cleaned sites with low-quality backlink profiles.
Another important Google ranking factor is RankBrain, which intends to present the most appropriate and useful results by better understanding user intention behind a search question. RankBrain employs machine learning to recognise complicated searches and their relevancy to appropriate topics while taking into consideration how the visitor acts towards the specific set of search results. Therefore, search results that have more progress with users get compensated with higher rankings.
It’s difficult to determine how to measure the impact of UX, as it depends on industry and demographic. There’s a clear relationship between an actual UI/UX and good positions on the SERP. One thing you need to understand about Google’s mission is that Google wants to give excellent user experience to its visitors.
Keep Bringing Freshness to Your Blog or Website
The Google Freshness Algorithm is a genuine turning point. The algorithm came out in June 2010 and has had a compelling influence over the past couple of years. If you own a big website with a lot of old content that does not achieve high rankings, refreshing or updating old content could be a game-changer. Google appears to be somewhat prejudiced to new content as it gives preference to it and ensures that some of the SERP characteristics are up to date results.
Since the announcement of mobile-first indexing by Google, the website’s adaptability with mobile directly influences its search rankings. In the past, web designers made desktop versions initially, then smartphones. Now, with mobile usage exceeding desktop, websites should give preference to mobile versions to give a better user experience.
Google’s mobile-first strategy is already transforming up search results, notably, when it appears to local results – visitors now obtain results that more suitable mark their current location. though there is evidence of Geolocation actively affecting the local search questions on desktop as well.
Largest Contenful Paint (LCP) covers the time it needs to showcase the amplest component that appears on the screen. This component can be a text, image, video depending on the page design. To make improvements in LCP, you need to look for alternatives to reduce or eliminate render-blocking resources, generate server response time and resources load time.
Cumulative Layout Shift contains visual variability of the content and sums up all design shifts that happen on the page. To see a green CLS score, you need to bypass dynamically inserted content, appropriate defined space for advertisements, ensure all your pictures have set dimensions and fonts are provided without meaningful visual instability.
Earlier, accurate-match domains were a sure-fire method to increase organic search visibility. While not as reliable as before, domains still have power. With Google’s more intelligent algorithm, you can see two important verticals of domain power:
Exact match domains have still got the power– As an illustration, for the search “vehicles”, we would suppose to search popular vehicle-related brands at the highest search results (Ford, BMW, Top Gear, etc.). Rather, we see an exact match, “cars.com”.
Domain seniority also plays an important role – Domain age is another significant ranking element. New domains have a more difficult time standing for best keywords, while domains with an extensive track record appear to hold the highest positions for a longer period.
You can witness a big impact on SEO marketing tactics in 2021. The latest Google updates are paving the way for websites with quality content that gives true value to visitors. Google is also growing more skilled at determining how visitors interact with your content. Following these helpful ranking factors can make or break your digital marketing policy.