Social media is full of influencers, content creators, artists, and big brands; the use and dependence on social media has made it a hub for marketing and doing business. So, if you are new on these platforms or are struggling to get quality engagement and likes, do not worry. There are plenty of social media management and marketing platforms, and tools to help you stand tall in the mighty league of social media influencers and big brands and businesses. While you may think that getting a solid social media presence is a daunting task, you are not entirely correct in making that assumption. Managing your scull media presence and promoting the same can be a straightforward job, with the right help. Therefore to get the proper support, you must explore some high-quality third-party social media management and marketing platforms and tool. They will help you gain engagement on social media and the best results of your social media campaign. While there are many such platforms, this post compares two such tools that Stand out amongst the rest in their segment, Buffer and Post Planner. Post Planner and Buffer are excellent tools for social media marketing, so read ahead to know more about them.
What are these platforms:
Before we discuss the features and pricing of these platforms, let us understand what these platforms are and what they offer. Buffer is an intuitive and straightforward social media management platform. Clients have used the platform worldwide to gain meaningful engagement and have a significant social presence. They offer services ranging from publishing content, getting quality engagement, offering vital analytics and customer service, and quality collaboration. With effective and intuitive tools and a great customer support system, Buffer is used and trusted by brands, agencies, individuals, and businesses.
Post Planner again is a very effective social media marketing tool that helps you to gain real and active instagram followers and focuses on three vital areas. First, they help you with high-quality content for posts, an effective content calendar, and post scheduling. These are key areas that determine the success or failure of any social media presence, and Post Planner caters to these vital needs. Second, the platforms help users curate a content-based schedule and help you find tools and content ideas to help engage users. Finally, the tool’s features include the ability to find time slots ideal for posting content and posts them too.
Price is a significant consideration when selecting a remarkable social media growth and marketing tool to gain engagement on social media. Therefore let us now see what the prices are offered by these two platforms. Buffer provides its users a hierarchical pricing plan. The platform offers a free plan too, where a user can add up to three social media accounts and limits such a user to only ten posts per month. Apart from that, their pro plan is priced at $15 for a month with up to 8 social media profiles and 100 posts a month. Their business plan starts at $99 a month with a more significant number of profiles and posts.
On the other hand, Post Planner does not offer any free version of its platform to users, which is a significant downside. Post Planner’s Pro version starts at $19 a month. So, if you have some financial constraints, Buffer is your answer. Both Post Planner and Buffer are great tools for social media marketing.
Buffer and Post Planner handle multiple social media accounts. Both the platforms provide more or less similar features to their users. Buffer allows integration with multiple social media platforms, including Twitter, Instagram, Linked In, etc. Post Planner, on the other hand, provides a basic report on social media platforms. In comparison, Buffer has some high-quality features and tools suitable for all sorts of clients. Post Planner is designed to cater to the needs of an individual user. The features of both Post Planner and Buffer are excellent for high-quality, compelling, and successful social media marketing.
Both platforms offer different types of customer support services to their clients. Worth mentioning is that Buffer does not provide any live chat customer support to its users for any of its plans. Instead, it offers a self-service knowledge base to its users, including detailed FAQs and the Buffer community support. However, users have access to support via email and social media platforms.
On the other hand, Post planner scores more as it offers chat support to its users along with the points mentioned above like FAQs and email and social media support. These factors can become a deal-breaker in some instances.
Ease of use:
Both Buffer and Post Planner have simple layouts and are understandable and user-friendly even for a first-time user. However, Buffer goes a step ahead by providing a rich online knowledge base, video tutorials, and community support to its users.
On the other hand, Post Planner offers online customer care and does not offer online resources or tutorials. Thus, for ease of use, a person might prefer Buffer over Post planner.
While Buffer caters towards small and large brands, agencies, and businesses, Post Planner is designed to support and help individuals and small brands to grow and evolve. Nonetheless, both these platforms can help users develop their social media presence and work towards rewarding social media marketing practices and strategies. Explore these platforms to make the right choice for your social media account.