We use artificial intelligence every day of our lives, whether we know it or not. All of the major companies in the world utilize AI in their products. If you have an Amazon device, artificial intelligence is at the heart of its programming.
Apple also deploy AI in their watches, iPads, Macbooks, Airpods among their other products. The systems are used on Wall Street and in financial centers all over the world. It is at the heart of so many things we use on a daily basis.
Therefore, it is no surprise to see other industries attempt to capitalize on the success of the technology. The world of online betting has benefitted from the revolution of mobile devices. Before the days of handheld Apple and Android devices, bettors would either have to travel to a betting retailer or use desktop computers to lodge their wagers. However, with the invention of mobile devices, betting companies moved immediately into the mobile market by creating sophisticated apps.
They have gone from strength to strength in the industry. The mobile revolution has opened up new possibilities for wagering companies. They have used the innovation provided by technology and their own concepts to build their products and provide fascinating new markets for their customers, such as in-play betting. Due to the demand for in-play betting, wagering operators have moved to provide live streaming on their platforms to allow their users to watch events as they happen from their mobile devices.
Those innovations have been an overwhelming success across the industry. There is a great clamor for the next technological breakthrough to benefit both betting companies and their customers. Using the examples that have benefitted Amazon and Apple, artificial intelligence promises to be the breakthrough in the wagering industry.
Programs such as the Beth betting tool have been deployed in the United Kingdom and Ireland as companies and bettors seek to use AI to provide expert advice on horse racing tips. This particular one works using the data that is readily available across the sport. Using factors such as the form of the horse, its pedigree, the weather, and conditions at the racetrack in question, the tool calculates the competitor with the best chance of winning the race. It deploys an algorithm that calculates the possible outcomes and delivers a verdict that bettors can either choose to utilize or not. This method certainly could change the way we approach wagering in the future.
AI bases its findings on facts rather than sentiment or gut feeling, which it suggests makes its approach more successful than the purely human one. AI has become such a prevalent part of our lives, why should it not become an integral part of the betting industry? It is already deployed by betting companies to tabulate their markets and odds, but now its purpose has been shifted to benefit customers rather than operators.
Sports data has become a huge industry not only for teams and broadcasters but also the betting industry. If it works for horse racing, there is no reason why its popularity could not spread elsewhere. The next stages of AI’s development in sports betting will be fascinating to watch.