It’s a clear situation: engaging videos are a must for scaling business of different social media platforms. After all, it draws in the viewers and leaves the right impression. But wait, things might go wrong as well. So, tread on carefully.
It’s not difficult to churn out video content. What’s difficult in ensuring the video content created resonates for the perfect reasons. Don’t you want to get the customers excited about what you are offering?
8 Ways Videos Boost Your Business On Social Platforms
Video marketing statistics 2020 put down that videos used for brand marketing should be transparent, interactive, topical, and innovative. Video content, when done right, can inspire business marketing efforts on social media. Let’s see how.
Video Helps in Increasing Traffic
Video content marketing has grabbed huge popularity recently. It gives viewers content that can easily be accessed. Videos on social media also provide detailed information than what is the case with the use of simple images.
Using videos for advertising a business on social media enables the same to stand out from competitors while providing excellent returns on investment at the same time.
Social media video content, when placed in the right way, brings up organic traffic from the search engines by about 157%.
Videos on landing pages are effective in increasing the chances of the page appearing on the very first page of the Google search engine results.
It is essential not to forget YouTube, which has a whopping number of users. Adding YouTube videos on different social media channels also helps in increasing traffic.
Videos For Increase In Sales And Conversions
Business conversions can increase by up to 80% by making videos of services and products and adding the same to social media platforms.
These days, more than 70% of the buyers purchase a product after watching videos of the same. Users and prospective buyers across the world spend approximately 1 billion hours on YouTube videos every day.
Around 70% of businesses are of the view that video marketing on social media platforms is highly effective for conversions and sales.
Videos Keep The Audience Engaged
Top-quality video content engages the prospective buyers to the brim. The more shares obtained by a video, the higher will be the conversion rates.
If you want your customers to know how to use your product or service, use videos for teaching them effectively. This will bring about a reduction in support calls.
Algorithms they have considerably changed. A massive 77% of businesses make use of video posts on social media platforms to engage the audience.
Vlogging or video blogging has gained a lot of recognition these days for their potential of keeping the audience engaged. Behind-the-scenes, authentic videos documenting how products are made or show followers what it is like working with the company, are highly effective.
The takeaway- if you want to know how to make a video for engaging customers fast, read this post by InVideo.
This video creation podium will help you in expanding audience engagement by creating short format videos at the speed and the scale needed in this fast-paced era.
Videos Are Effective In Building Trust With The Customers
Detailed videos of the way a company’s products or services can be used and how they can meet the requirements of the customers, work wonders.
When posted on social media platforms, such videos will create trust with prospective buyers and even existing customers.
Your customers will understand how a certain product works by watching it in a good quality video. It is way better an impression than seeing still images of a product.
Videos Create Excitement Around Service Launches
Video posts on different social media platforms are perfect for several special events. For instance, if you are looking to hype your product release, use video content to work magic in this field.
The effects will be far more visible and fruitful if you go for live videos. These are unedited and raw, which means the viewers do not know what to expect. Brands can use such videos for evoking excitement around service launches or product releases.
If live videos are hyped correctly, customers will keep coming back for seeing updates and even getting more news on the product release. The users are encouraged to keep coming back for more through these videos.
What About Company Reputation? Do Videos Improve It?
Of course, they do. Showcasing the successes and achievements of a company through good quality video content can help in improving the reputation of the firm.
Video posts on social media platforms do not just market the products but help the viewers understand the company. This instills customer confidence while promoting sales at the same time.
In addition to this, videos are valuable for new businesses without any portfolio. They help in building trust and in creating a relation with the customers in marketplaces boasting of stiff competition.
Videos Appeal To The Customers
Videos can appeal even to the ones who cannot see. Yes, they can! Videos loaded with ravishing audio and stunning content can appeal to the senses of the laziest of buyers. Users can view them on-the-go, which means added comfortability factor.
The audiences completely consume videos. With major advancements taking place in the field of technology, videos are improving in quality and effect. Thus, there are chances of audiences grabbing in more interest in video content.
Videos Are The Future Of Business Communication
Not the future supposedly! They are probably the most magical trend in business communication at present. More advancement in this field will be the future for the businesses looking to grab more audiences.
If you go by predictions, video posts on social media platforms are all set to become one of the most common mediums of communication in the future. But remember, as a business, there is no need to keep creating new videos all the time. Scaling the ones you have already posted also works.
Now, create amazing and informative videos, post them on social media, and let your business reach the sky!