In this digital era, customers are bombarded by many advertisers on a continuous basis. So the chances are high that some clever advertisers will be able to convince them. This means you are going to lose your potential customers within no time.
Not any more. You can retain them and increase your profits the way you want.
You might be wondering how?
Well, here are some unique ways.
1. Push Notifications
Push notifications are one of the best ways to increase both customer retention and profit. You can go with WordPress Push Notifications for the same.
The thing is push notifications provide you the ability to use rich media. You can add images, video, graphics, emojis, gifs, etc along with the text. This creates an eye-catching effect thus motivates the user to open and view your notification.
Moreover, push notifications allow you to use segmentation and personalization. This means you can differentiate your customers on the basis of gender, age, region, and so on. This will help you to send specific push notifications to specific customers.
On the other hand, you can use personalization where you can send notifications to particular users on the basis of their interests. This will not only make them feel special by letting them know that you understand what they want. But you are also increasing the chances of a sale on the spot. The thing is, customers are less likely to resist themselves from purchasing the products and services of their interests.
Most of all, you can send push notifications on a timely basis. This means the probability of opening the notification with interest will be higher as compared to the one that is sent during sleeping or working hours.
This is the reason why eCommerce business owners use WooCommerce Push Notifications a lot. They know what a simple push notification can do.
2. Quality of Products and Services
It doesn’t matter what advertising platform you choose or which celebrity you hire, if you are not good at offering the best quality products and services, you are not going to make it too far.
Customers care less about the price as compared to the quality. Haven’t you seen how costly brands are earning a lot and their popularity is increasing on a constant basis?
What is the secret behind this popularity?
What is the factor that is driving more customers to their platform?
How are they successful in retaining customers for a longer period of time?
Well, the secret lies in the quality of the product and services. It is the reputation that the brands have earned by offering quality and durable products. It is a feeling of pride that a customer feels using the product of a particular brand. It is the service that they are getting from the brands.
Haven’t you faced some issue and you put a complaint regarding the same and within no time your phone starts ringing. This is the quality of the service that the brands offer to their customers. It is all about resolving the issue as soon as possible and making customers feel special. This is the reason why those brands are able to earn free advocacy without asking for it.
3. Go for a VIP Program
Who doesn’t like special treatment? This is one of the keys to retaining customers for a longer period of time. All you have to do is to make your customers feel special on your platform.
You can do this all by offering them something special. Then it doesn’t matter whether they are some extra points, discounts or offers for the next purchase or it is a membership that provides them with some special powers or benefits.
You can also offer them instant rewards or offers that they can utilize in their current purchase itself. This will not only make them feel special but also creates an urge for more shopping on your platform. You can further fuel the fire by offering this all with no strings attached. This way they will not feel that they are being used for the benefit of the brand.
You can further go a step ahead by offering your VIP or exclusive customers a surprise reward. It can be a gift, a trip to your head office, an extra discount for a certain period of time, and so on. This will increase brand loyalty.
When it comes to retaining customers and earning profits, it can’t be accomplished simply by reaching them and asking for it. You have to earn it. You have to play your cards right and you can do this by following the strategies that are presented to you here.
Wonderpush, gives you an opportunity to retain your customers. You can increase your sales and boost your business using WordPress-WooCommerce Push Notifications from Wonderpush.