Well, it’s a problem of plenty! There are endless options and suggestions today to drive traffic to your website. No strategist can implement all the tricks under the Sun to optimize your website and boost conversion rate. So, without much ado, we will discuss here 5 tips to get quick website traffic.
Target Relevant Topics and Create Blogs to Drive Traffic:
No one can undermine the importance of SEO or Search Engine Optimization for driving traffic to your website. It’s a tried and tested method that works and helps a business achieve consistent results on a long-term basis. For, you will be able to create passive organic traffic to your site as long as you hold a high rank in Google.
To secure a high rank, you need to identify visitors to your website and find the topics they are searching for. Next, it’s time to write about topics to connect with them.
To create content that will yield you quick results in the form of traffic, you should find high-volume and low-competition keywords. Then use these keywords to ideate and create your content.
Choosing the Right Keyword:
You need to assess the keywords on the following two metrics to be sure of their efficacy.
- Search Volume: It will help you understand the overall search demand for any particular keyword. For example, you will get to know the number of times it has been searched for in Google every month, in a specific location.
- Keyword Difficulty: It denotes the ranking difficulty of a keyword. The result is represented as a numerical value between zero to hundred.
Using these metrics, you will get a concise list of low-competition keywords or topics that have satisfactory search volumes. However, filtering for keyword difficulty gives a rough idea about the ranking difficulty of a keyword. A manual assessment of the search result is important to understand the actual difficulty and search intent before using a keyword.
But, you should not forget to prioritize your list of topics by focusing on the ones where your product or service is important for resolving a particular problem.
You should know that traffic is a vanity metric. In simpler words, there is no point in driving massive traffic to a website unless it can increase conversion rate or get transformed into revenue.
Writing Guest Posts:
Undoubtedly, guest blogging is an effective method for attracting traffic to your website. This tactic needs you to write for other blogs. In return, the site owners or the editor will allow you to link back to your site. There are various advantages of writing guest blogs. Those are:
- An Increased Referral Traffic
- Increased Backlinks that Further Boost Ranking
- A Massive Boost in Brand Awareness
However, there is a challenge related to guest blogging. You have to put effort into finding blogs that will agree to accept your guest posts. To supersede this problem, you can use Google search operators and find sites featuring “become a contributor” or “write for us” pages.
If you want to leave others behind in the matter of guest blogging, don’t restrict yourself to only those sites. Most sites welcome guest posts even if they do not ask for them. After all, the site where you will be writing will get free content! Things will become much easier if you can find a site that has posted a blog on a particular topic and approach them with rich content on the same topic.
Remember one thing that guest blogs are not for creating backlinks only. The relevant topic or the mention of the products or services is often neglected with the thought that the links are automatically going to fetch referral traffic. But, it’s a mistake! Guest blogs do not need to be hard-core marketing or sales write-ups. However, you should mention your product or service without being blunt. This practice is again to highlight that a massive boost in traffic is of no use if the conversion is not increased.
Use Relevant Online Communities to Promote Your Content
You can find your target audience hanging out in relevant online communities. You can find these communities everywhere on the web. The best communities to promote your content are:
- Facebook Groups
However, it is not as easy as it sounds. You need to remain active in the community you are choosing, gain the trust of the members and build camaraderie with the group admin so that you can disseminate your content properly and drive traffic to your website.
Answer to Questions on Quora:
Well, this is not something every conventional SEO expert will ask you to do. But with the evolving online business scenario, this trick really works.
Quora is a question and answer site where people can ask questions or share their pain points, and you can answer. What can be a better way to figure out the target audience for your business?
Quora is one of the best platforms where you can offer solutions to the existing problems in your niche. By answering the questions convincingly, you can further establish your authority and generate traffic to your website.
As you start answering the questions related to your business, people will start believing in you for offering the best solutions, and they will look for availing of your product or service. Further, you can always use these answers for creating backlinks to your website.
Podcasts have truly become one of the most effective and happening marketing channels nowadays. Many leading brands are using podcast games and creating their own versions to reach out to their target audience.
Here we want to highlight why podcasting is so beneficial for driving traffic. No doubt, it’s resourceful and interactive. But that’s not all of it. Podcasting, like guest blogging, will allow you to put up your own show on different platforms. If you can choose the platforms wisely according to your niche, you can surely connect to the communities there and drive more traffic to your website.
As mentioned before, there are endless ways to drive quick traffic to your website. Along with the tips shared above, you can try out repurposing content on other channels, creating thought leadership content, and others. Hopefully, with proper strategy and execution, these tips will bring you great results. We wish you all the success in every move you make!