Do you want to create stunning TikTok videos that will be shared far and wide and seen by millions? Well, guess what? Join the queue.
TikTok has grown steadily in recent years, which is in marked contrast to the fading audiences on some other social media platforms (such as Facebook), and now the service has over 750 million active monthly users, and that’s a lot of eyes to direct your content towards.
If you are a budding social media influencer, then you may well feel that TikTok is the right place to disseminate your message, and if your audience is predominantly a younger one, then you’d be right.
So, how do you make sure your content retains the attention of TikTok users? Here are some ideas when it comes to editing your TikTok masterpiece.
As you’ll see below, there are a ton of tricks and features you can use to really improve the quality of your video, some of which are available within the TikTok app itself and others that relate to other editing software you might want to try.
Tips for a Great Edit
Here are some editing tips that relate to the options available within the TikTok app itself, which can be very useful indeed.
Use Filters
This is a must. You can help add a professional touch to your videos without doing a great deal simply by selecting a filter that fits the mood and style of your particular video. Some filters within the TikTok app relate to colors, and others have to do with making adjustments to the video themselves, such as reducing eye brightness and adding makeup filters.
All of this may be what it takes to make your next TikTok video really hit the spot.
Video Effects
TikTok also allows you to use effects that show you on your recording screen, and these include some really neat AR filters and green-screen effects. Clearly, some of these are pretty rough and ready, but they are easy to use and make an immediate impact.
Adding Stickers
You may have noticed if you use TikTok a great deal, that there is a lot happening. On occasion, you might well experience screen blindness, which probably means you are not the usual demographic that uses the service. Basically, adding stickers means there’s a lot more going on, which encourages users to remain on the video and not scroll away from it.
These can be simple stickers that jump out at viewers or could be polls or questions. You should, of course, make sure that these are relevant to the video itself and not just entirely random.
Making Your Own Edits and Selecting the Right Software
If you want to edit your videos before you post them to TikTok, then there are a host of easy-to-use, very professional editing software options to select from.
Cutting and Editing to Fit TikTok
Clearly, short-form content is king on TikTok, and one way you can certainly retain the short attention span of a typical user is to bring in a tremendously catchy soundtrack. Try this resource of TikTok music, which offers copyright-free options that will certainly keep your audience entertained.
There are plenty of TikTok-specific editing tools and software out there, all very much designed with the service in mind. Here are a few of the most popular.
YouCam
These guys have a raft of creative editing tools, animated effects, and collages; all of which are perfect for the pursuit of creating the perfect TikTok video.
The whole service is extensive and, perhaps most importantly, very easy to use.
PicsArt
This service is perfect for video trimming, which is very handy when you are trying to cut down your overly long video to a size that’s more becoming of the TikTok market.
Plenty of cool filters here as well, and it’s all very dimension specific for TikTok.
Canva
This service is well-known and used by millions. Great for transitions and effects as well as splicing and cutting, but the one drawback is that a lot of what you’d like to get your hands on is available in their premium setup.
FaceTune
Nice intuitive service that is ideal for those who are looking for realistic touch-ups and makeup edits, which are superior to what you’ll get on TikTok directly. Loads of filters and effects, but this service is less about editing and more about jazzing up what you already have cut and ready.
Final Pointers
Finally, what does it take to make a successful TikTok video? In this case, here are a few absolute essentials.
Be Concise
You don’t have long to grab people’s attention, so boil everything down to as little time as possible.
Be Creative
Don’t only jump on trends and re-post; anyone can do that, be creative and accommodate the audience that is following you.
Always Audio
Never, and we repeat never, release a TikTok without audio. This is a sin.
Say Something
Even though your video is short, and we are talking about not much more than 20 seconds, you need to tell a story or say something. That’s effectively what TikTok is all about. Think outside the box and get straight to the point. No fluff.
Be Patient
Rome wasn’t built in a day. Don’t expect to be noticed right away. Manage expectations and stick with it and wait for the virality to hit.
