Backlinks are essential in Search Engine Optimization, commonly referred to as SEO. Since Google’s algorithm factors backlinks in ranking webpages, many unethical marketers have been on the loose trying to hack their client’s ranking to page one. Link building is not new. However, it has been around for quite some time, and it does matter. According to a blogger outreach company this why it is important.
Importance of Backlinks
Every marketer is hunting for backlinks, but what is its significance in SEO? According to a case study, the number of backlinks plays an important role in search ranking. Analyzing more than 1 million URLs ranking #1 on Google, Matthew Howells-Barby, the Senior Director of Acquisition Marketing at HubSpot, discovered that the top two results on page 1 had 38% of all the backlinks from other pages on page 1.
Backlinks matter because they represent a “vote of confidence” from one website to another. The more the authority of the linking domain, the more Google credits the link destination.
More high-quality backlinks lead to higher rankings on Google, more content discoverability, and more traffic from those referring domains. Analyzing over one billion pages, Ahrefs discovered some shocking revelation, a whopping 90.63% of pages get no organic traffic from Google. Reason number one, according to the case study, is the lack of backlinks. And it’s no secret, building high-quality backlinks is not easy in the modern-day internet era where everyone is out hunting for them.
Given its importance in SEO, you may be wondering how you can also build quality backlinks to improve your domain authority and search ranking. That’s what we’re going to help you with.
In this blog post, we’re going to list the different ways to build high-quality links. But the quantity of backlinks doesn’t tell the whole story. So, we’ll start with the basics; differentiating between high-quality and low-quality backlinks.
High Quality versus Low-Quality Backlinks
Backlinks can be categorized into two broad categories, low quality and high quality. High quality is one you should be aiming for. As it turns out, backlinks can also hurt your rankings if done wrong. Please don’t look for hundreds of backlinks from low-quality sites or private blog networks; they won’t help. These links will drop your search ranking.
The main difference between high quality and low-quality backlinks is the website’s domain authority from which that link is coming from. If a backlink is from a high domain authority website trusted by search algorithms, it’s of high quality. There are plenty of free tools to help you check any website’s domain authority on the internet. Additionally, a good backlink should also be relevant to your website’s niche or topic and should have high traffic. Link quality, quantity, and the anchor text are the three most important aspects of link building. High-quality links are tough to build unless you have a strategic approach to this.
So, How Can You Build High-quality Backlinks?
There are different ways to do it. Here are five different ways of building high-quality backlinks in 2021.
1. Leverage Link Building Services
Getting backlinks from domains with high authority is not easy. It sounds like a pipe dream to many. A good example is the likes of Forbes.com or Entrepreneuer.com. The easy way out could be to leverage link building services offered by platforms like OutreachZ, featured in Entrepreneur, Moz, Hubspot, SearchEngineL, and others. With over ten years of experience, the company has thousands of verified publishers, and their services have a 12-month guarantee. With that said, many websites offer link building services out there but not so many of them will guarantee you’re getting quality backlinks in return for your hard-earned cash.
2. Use Public Relations Services
PR will not be an instant boom on your link building goal but will help you build quality backlinks over time. As you establish strong relationships with other bloggers within your niche, it’s easier for them to link to your site if you have content that they see as an essential addition to a blog post on their site. Public relations will help you build your reputation as you try to establish your site as an expert and, in the long run, will help you in link building.
3. Write Compelling Content
The primary key to building high-quality backlinks starts with creating great content. If you create unique and high-quality content on your website, other bloggers will easily link to it because of the value. But if your content is not so different from what’s available on thousands of other website pages, why would someone link to you? Despite the other strategies, building links requires that you have quality content on your site. And content quality doesn’t tell the whole story either. You also have to have specific post formats. A study done by Buzzsumo, analyzing a million blog posts, showed that these content types received the highest number of backlinks.
- List Posts
- “Why” Posts
- “How to” Posts
So, if you wish to get lots of backlinks, focus more on producing these content formats.
4. Write Testimonials on Other Websites
One easy way of building links is by writing testimonials on other websites. Although not-so-common, writing testimonials on other websites is also an efficient strategy in building backlinks. Because testimonials often allow you to include a backlink to the author’s site to show it’s genuine. We understand that you may not want to endorse a website that’s in the same niche as you are, but that backlink will matter, especially if they have high domain authority.
5. Comment on Relevant Blog Posts
You can also build backlinks by commenting on other blog posts that have content relevant to your niche. Often, you’ll have to write a website URL in a dedicated field while commenting. It’s another excellent way of building links. To ensure that your website URL doesn’t get yanked out by the site’s author, you should write an insightful comment.
Over and over again, backlinks have been proven to be one of the many factors Google considers in ranking websites and pages. But while link building can be useful, it can also hurt your website’s SEO if done wrongly. But if done in ethical ways, as mentioned above, you can get high-quality backlinks to your website that will ultimately help your site rank higher on Google. However, despite all the four tips given, the primary emphasis is on the content creation part. Creating high-quality content formats are link magnets, for instance, videos and how-to, infographics, will increase your chances of getting backlinks without a struggle. And this is what you should aim for.