Over the years, Instagram has evolved from being just another visual content app to a key marketing tool. The various features of this platform: stories, explore feed, advanced targeting advertising, and many more, all make it a marketer’s favorite tool for boosting visibility, making sales, and gaining followers organically. And to make achieving these results a lot easier and faster, you can hire an organic Instagram growth service that’ll help you streamline your marketing goals.
But the number of followers isn’t all there is to building your brand. It takes more to keep and engage them than it does to get them to follow you.
In this post, we’ll be discussing five ways to build your brand using Instagram.
Be Consistent with Your Posting
People want to keep coming back for more of your post as a brand. They want to see a ton of posts that keep them glued to their screen for a long time. And when they drop their phone to take a break, they want to pick it back up and see more content.
Posting frequently will help buy the loyalty and attention of your audience. The algorithm system will keep bringing your post to the screens of your audience and help rank your account higher than your competitors. The more your content appears on their feeds, the more they get to know and engage with your brand.
Ideally, you should upload your content at least three times a week. You can also automate this task by setting up a calendar and setting reminders that’ll let you post as much as needed and at the right time. You should post on too, it’ll help draw more attention to your brand.
Choose Your Brand Aesthetic
Instagram is filled with visual content. People visit Instagram to feed their eyes with beautiful content. So, you need to upload high-quality visuals that’ll grab the attention of your audience immediately.
You want people to be able to identify content from your brand almost anywhere they see them.
Your brand aesthetic also covers the tone of colors used for your content. Choose colors and styles that adequately represent your brand.
Partner with Influencers
Yes, hashtags help you build your community and help you fit into existing communities. But collaborating with influencers will help you get the job done twice as fast.
Influencers can help you reach your target audience with their posts. They have a community of loyal followers that are ready to engage with their content and patronize any brand they promote or recommend.
Pay Attention to the Data
Analytics can help shape the decisions you make as a brand. Track the performance of your posts and their audience engagement to help you restrategize. By measuring these parameters, you can decide what content your audience loves to see, what influencers to work with, and identify holes in your campaign.
Interact and Network
Instagram is also a great communication and interaction tool. Make use of the story feature, go live, reply to comments, and engage with like-brands to expand your reach and build strong connections. With these features, you can interact with your followers and get them to see the social side of you beyond just running a brand and relate with you better.
Building a brand isn’t the easiest task, but with consistency, hard work, and playing by the rules you can achieve your goals. Also, remember to be as unique as possible to stay relevant and make growing more fun than stressful.