With the explosive growth and the grip that Facebook continues to have on the world, a marketing strategy that doesn’t include Facebook Ads is an incomplete strategy. Let a Facebook Ads agency in Malaysia demonstrate to you the benefits that Facebook Ads would provide to your marketing strategy.
Facebook is one of the world’s most famous and prevalent brands. With over two billion active users around the world, even if you don’t have a Facebook account yourself, it’s a safe bet that more than one person you know does.
With the number of members, this social media leader has established, it’s become a very powerful source of information as well as brand visibility. But Facebook also allows advertisers to use its vast database as a valuable marketing tool.
Plenty of Options with Facebook Ads
A Facebook Ads agency can skillfully target your ads based on gender, age group, past buying habits, location, plus several other criteria. They can also supply you with graphic data showing the past sales history of products like yours and who were the most frequent buyers.
Facebook also offers several options in the formats of the ads you place on its platform. There are five different options for ads. Each of them can be used to benefit different types of products and services. There’s an Image format that supports several diffident image file types plus written content. There’s also a Video format that’s useful for explaining services or demonstrating the operation ability of a product.
Facebook also offers a Slideshow format that can feature up to ten products or services with images and have different images hosting separate links. This is useful for brands that have a wide variety of product lines.
The Instant Experience and Collection format open to full-screen, immersive experiences once a user clicks on the ad. While the Instant Experience features one product, the Collection allows the user to choose between multiple products.
The agency specializing in Facebook Ads can take these two different criteria, and by fully exploiting all their facets, present you with a wide range of options in ad formats and targeting.
Dive Traffic Back to Your Brand’s Website
All of the Facebook Ads provide links back to your website. This makes the world’s largest social media platform also the perfect tool to use to generate leads for a specific type of prospective customer. Driving targeted traffic back to your website also encourages you to invest in an ecommerce platform for your website to take full advantage of the additional traffic.
Stretch Your Marketing Budget
With the low price of Facebook Ads, you can stretch your marketing budget, and because of the vast membership of the social media behemoth, you’ll still reach a huge audience.
A Facebook Ads agency in Malaysia can both design and place the ads and monitor your ad campaigns. Because they’re so experienced and practiced at it, you’ll be able to benefit from their experience and reap the benefits of using the low prices and vast membership of Facebook coupled with well-designed and placed ads.