Nowadays, TikTok has become a valuable go-to platform for brands to advertise their brands. With time, it has become the spot for marketers to promote their products in innovative and new ways easily. This creative outlet helps brands create diverse videos ranging from lip-synching to life hacks to trending music and dancing. As of now, the user base has grown to over 1 billion active monthly users, and brands to evaluate the success are effectively starting to take advantage of the analytics feature. It is the in-build feature that is free to track the metrics of your posts. If you learn your TikTok performance, you can hone your marketing strategies and buy tiktok fans to grow faster on the platform. Keep reading this article to understand the metrics and find a way to ensure your marketing success on the platform.
Who Can Access TikTok Analytics?
Only Pro account users are free to access TikTok Analytics features. So if you are a business, the first thing you should do is to switch over to a TikTok for Business account. Here let you know it’s how:
- Go to the profile page, and click the Privacy and settings tab.
- Select ‘Manage My Account.
- Click ‘Switch to Pro Account’ and go around the steps.
- Select your business niche.
- It’s done.
You have now switched to a TikTok for Business account that you are able to access the TikTok Analytics feature. If you tap on the analytics feature, you will explore three tabs. They are
- Overview
- Content
- Followers
Here let you learn everything in detail, and by following the best strategies, grow your businesses tremendously. Remember that one of the most acceptable ways to take your business to the next level is to leverage TikViral, which helps to well-establish your business.
TikTok Overview Analytics
Once you open TikTok analytics, you will explore the Overview tab that shows the data such as Video Views, Followers, and Profile Views for the past 7 days. Also, you can customize it to 28 days to evaluate your monthly data. Moreover, extract your performance data and download a CSV file for future reference. Now, from overview analytics, let’s track the metrics such as:
1. Video Views
It is the number of times your videos are viewed in a certain period.
How to take advantage of it:
On specific days, if you get more video views, you look over the type of video performing better on the platform and get more views. This helps to get a clear idea to create the kind of video content that performs well in the future.
2. Followers
The data helps to know the total TikTok user on TikTok who follows your business account.
By exploring the past week’s or month’s trend, you can determine the rate at which your follower count is growing. Also, know that even if your video goes viral, there is no necessity that the viewers convert into your followers.
How to take advantage of it:
The follower growth helps you evaluate which content is performing well for your business. Get to know that if the follower growth is rising tremendously, review your post and focus on creating your future content.
3. Profile Views
The data shows the number of times your business profile is viewed in a certain period.
Profile views are one of the good metrics that shows how well users are interested in watching your brand’s content. Also, they are curious to watch your brand’s next content, which means users will often check out your profile.
How to take advantage of it:
Understanding this metric, you could know how your brand’s content entices viewers to your business. Therefore, check out this metric to know people who are likely interested in purchasing your brand.
TikTok Content Analytics
If you click the Content tab, you will have clear insights into the performance of your trending videos. By exploring the content analytics, you can know what videos your followers are more likely to watch, your trending content, and more. So let’s get a clear view.
1. Video Posts
It displays the video content you posted on TikTok in the last 7 days.
You will know the content with the quickest growth in views. If you click the video, you will find the individual metrics, including total likes, shares, comments, traffic source, demographics, and more. In addition, you can view the total and average time your video gets watched. In addition, the overview tab lets you know how your audience finds your content. For instance, most of the audience viewed your content from the For You page.
How to take advantage of it:
You can look over the sources like your video views, and the time it watches to curate your strategy for remarkable growth. Once you understand the top traffic sources, you can change your content strategy to make it appealing to a specific audience.
2. Trending Videos
It helps you to know your trending videos in the last 7 days and the total views it gets to date.
How to take advantage of it:
Looking over all your trending videos help you to create future content that stands out on the platform.
TikTok Followers Analytics
TikTok analytics is the detailed data about your followers, age, gender, location, and so on.
The Followers tab is an excellent resource for getting valuable information about the content. Let’s move on to know more:
1. Followers
It helps to know if the number of followers has increased or decreased in the last 7 days.
How to take advantage of it:
Knowing the number of followers helps you know that your content strategy enables you to grow your followers. Therefore, you can change your plan and focus on the new trends to increase your followers.
2. Gender
It is the follower’s data that is listed by gender.
How to take advantage of it:
If you sell a product to a specific gender, the focus is on creating more appealing content for all genders. As a result, it increases your content exposure and grows your business.
3. Top Territories
This is the data of your followers based on a country. If you view it, you will effectively get to know your target country’s population.
How to take advantage of your business:
If your business is related to the cosmetic brand, your influential audience is females in the top territory. So rethink your strategy to grow your business.
4. Follower Activity
It lets you know when the followers are most active on the platform. So you can learn the best time and share the content that performs well.
How to take advantage of it:
If you frequently share content in the best time slots, you will possibly engage users.
5. Videos Your Followers Watched
These metrics let you know the TikTok videos that are more popular among your followers. You will see the video metrics such as likes, shares, and comments with captions and hashtags.
How to take advantage of it:
Looking at the video content, you will get an idea of the content that resonates with your audience. Then, you can quickly move fast with fresh trends.
6. Sounds
Finally, some sounds are trending on the platform, and the users are likelier to listen to them. So if you are creating the trending videos, integrate the best performing sounds.
How to take advantage of it:
Make sure to save the trending sounds on your Favorites and use them later to create excellent content.
Wrapping It Up
Putting it all together, I hope you understand how to take advantage of the TikTok Analytics features to increase your content reach. Get clear insights, change your marketing strategy, and perform well among your competitors.
