Do you also face problems grabbing attention from your existing or potential customers? It is a commonly reported issue that online businesses face these days.
Have you heard of web and android push notifications? If not, then you must know that it is one of the most effective marketing tools that can do wonders for your online business.
But first things first, what are push notifications?
Push notifications are the pop-up messages sent to the users on their mobile screens by the mobile apps.
One of the unique qualities of push notifications is that even if the user is inactive on the app, push notifications can be delivered to him/her. Such messages work as a reminder for the customer who usually forgets items in the cart or is inactive on the app for a long time.
These push notifications also work to increase website traffic and user engagement through the pop-up messages which bring back the user to the website when they click on the push notification.
Push notifications are a boon in the marketing world if used wisely. Although, like everything else, it has some loopholes that can create disinterest among customers, and they can even abandon your brand completely.
Let’s discuss these common mistakes online brands make and how such problems can be prevented to avoid customer abandonment.
4 Common Loopholes Related to Push Notifications and How to fill them before they cause damage!
How Much is Too Much?
Put yourself in your customer’s position, now imagine receiving pop-ups every hour, how would you feel? Happy, or thrilled, I don’t think so!
You will naturally feel irritated to which you will react bitterly and opt-out of such android push notifications. That is why it is said that we should always choose quality over quantity. Isn’t it better to send lesser push notifications to increase customer engagement rather than irritating them with multiple push notifications?
According to SmartInsights experts, you should send only one push notification in a day and not more than five pop-ups in a week.
Not Respecting Time can Cause You a Lot!
Nobody likes to be disturbed during their sweet sleep time. But, online companies ignore this fact and do not take into account the different time zones. That carelessness eventually leads a customer to opt-out of the android push notifications.
The best time of the day to send push notifications is the afternoon around lunchtime when people usually take time out of their busy day to look at their phone screens.
Zero Creativity Leads to Zero Interest!
Personalized messages have never failed to spread their charm among the customers. They work like a charm to increase website traffic. But usually, the online business avoids sending customized messages to the customers that increases disinterest among them.
If you will deliver what your customers want, they will come back to your app, or website for more. So, it is vital to personalize the notifications according to the users’ current needs.
Hit In the Wrong Direction and Miss the Target
You must not blindly send push notifications to the users. That is just a clear waste of your time and efforts.
You need to separate the easy target from the crowd and then target your potential customers. You can do that by observing their previous actions on the website, or past purchases, current location, and choices. That will help you to form separate groups for customers with a common interest in a certain category, and then target them depending upon their preferences and choices.
Tips to make your Push Notifications make a Success
- Spoil them with offers: Create the willingness among the customers by offering them discounts or coupons. At the same time, keep such offers for a limited time so that the customer does not get the chance to think multiple times before pressing the Buy Now option on your website.
- Make them feel Special: Imagine your customer is looking for a particular thing online, and you send him/her a push notification related to it. The customer will feel valued, and then he/she will show interest in your products and services.
Be creative with push notifications: You need to stand out in the market to win over customers’ attention. You can do that by sending your customers eye-capturing push notifications that are hard to ignore. It will increase traffic to your website.
- Respect their Time: As we talked about the importance of time earlier in the content, make sure you respect your customers’ time and show your online presence to them when they do not get bothered to receive your android push notifications. There are high chances to increase website traffic by using this tactic.
In a Nutshell…
Android push notifications are one of the top-notch marketing tools to engage customers, increase website traffic, and target potential customers. All you need is to wisely play the push notification card to grab customers’ attention.
One wrong move can damage your reputation and also take your customer away from you.
So, analyze the situation and then play your game.