Animation is a powerful medium that can grow your business. The right animation company can help you increase the efficiency and effectiveness of your marketing efforts and improve sales. In addition, animation can bring something to life in the digital world like no other medium, leading to more people sharing your animated content than competitor’s static images or videos.
People Pay Attention to Animation
Animated video stands apart from traditional content. For example, people are more likely to stop and pay attention to a cartoonish character than a CEO speaking or an actor reading lines. Additionally, adding animated content, such as a customized gif, to your website, email, or social media sites can improve brand awareness. In return, you might experience more traffic to your online or brick-and-mortar locations.
Animation is an Excellent Way to Explain Products
Do you have a product or service that’s complex or hard to understand and explain? Add animation to your website and social media pages to explain how it works, what it’s for, and why they need to buy it. The presentation by a cartoonish character has the potential to be the lightbulb moment you need to win over new customers.
Additionally, animation can bring it to life if your product or service isn’t fun or glamorous. Consider the Charmin Bears. People remember a toilet paper brand because of the cute, fuzzy animated characters. This example shows how a simple animation can help your brand stand apart from your competition.
Want to Go Viral? Create Animated Content
Overall, video marketing is a growing industry. Many businesses consider the digital content for their TikTok, Instagram, and Facebook a vital part of their brand strategy. So what types of posts go viral? Video ranks at the top, with animated content right up there, too. The right video can land you more followers and convert ‘likes’ into sales.
Research shows animated content offers some of the best conversion rates. The more traffic the videos send to your website, or physical location maximizes profits. It’s clear that this marketing technique provides an excellent ROI for your company.
Leave a Lasting Impression
People remember animations more than traditional actors. For example, a two-minute animated video will stay clear in the mind much longer than a 10-minute standard recording of a CEO or other employee talking. This occurs because animation evokes an emotional response. Some characters or scenes can even cause customers to reminisce about their childhood. You want these connections-emotional responses comparable sales.
Save You Money on Marketing
It might not seem like it, but an animation company is a less expensive route for video marketing content. Unlike traditional recordings, it doesn’t require actors, lighting, a location, or props. Everything is completed digitally.
Animated content is an excellent way to boost your brand’s reach. Adding a few minutes of friendly, cartoonish video needs to be part of your marketing strategy. To learn more about what our animation company in London can do for your business, contact us today.