These days mobile apps are dominating the marketing industry and so do the React Native push notifications. React Native push notifications for both Android and iOS mobile applications have emerged as a prime marketing strategy for businesses around the world.
It is due to their ability to draw sales efficiently and that too without putting any hard effort.
But there are still some business owners around the world that are getting a hard time with push notifications for iOS and Android. If you are one of them and are not able to get the desired results, here are 5 key things to consider when starting up sending push notifications. These key things will let you increase the impact of your push notifications.
As a result, you will easily be able to beat the sales target and that too without spending more.
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The right technique to send push notifications
When it comes to sending push notifications on the Android and iOS platforms, both have their own limitations due to the difference in the operating system. This means you cannot send the same push notifications to your iOS users that you have particularly designed for your Android users.
This is so because iOS users own more control over push notifications as compared to Android users. This means they are having the power to control, how to receive a push notification and use them to their advantage?
Moreover, you are required to avoid sending “slide to view” push notifications to Android users as this will make the notification disappear from the screen on performing this action. Instead, you must go with “Tap” in the case of Android and “Slide” for iOS.
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Know your audience
It is good to know your audience and then start sending push notifications. This is so because every individual is different from another. So you can’t send the same notification to all of your audience and then expect the same result.
It is good to use the information provided by the user during the app registration process. This will give you a general idea about the likings or interests of the user. As a result, you can use that very information to send personalized push notifications. This will work in your favor and the chances are high that this will end up in a sale.
If you are not able to get clear information about your audience, you can start by sending informative push notifications on how to use and utilize your app properly.
This will make your users feel special and helps to establish a solid relationship with them. As a result, you will be able to retain your customers for a longer period of time. This factor will work in your favor and the chances are high that you will be able to earn free advocacy from your loyal customers.
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Frequency
Most business owners don’t focus on the frequency of sending push notifications. They keep on sending a lot of push notifications to their users. As a result, the users got irritated with the regular stream of push notifications and they started ignoring them.
There are also some users that got so irritated that they go for opt-out. So it is good to maintain frequency, especially in the beginning. Once you start getting a good response you can increase the frequency afterward.
Although there is no defined frequency as it varies from app to app. (Like, fitness or news apps are required to send more push notifications on a daily basis as compared to a travel app which keeps you busy with notifications on traveling suggestions all the time). But you must avoid sending a lot of push notifications on a daily basis.
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Timing
Timing plays a crucial role in making or breaking the business. You can’t send push notifications any time to the users. The chances are high that they will be busy in their work or they have been involved in a certain activity. In this case, the chances are rare that they will open and see your push notification.
In another scenario, they will be sleeping and your push notification awakes them either through the vibration of the smartphone or the loud notification tune. In this case, the chances are high that they will get irritated and turn off notifications.
So it is good to go through analytics and send timely push notifications. This will let them open and see your push notification. As a result, the chances are high that immediate action will be taken by the user. As a result, you can get a sale on the spot itself.
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Use rich media effectively
When starting push notifications, you are required to use the rich media effectively. Here rich media means, you can add images, graphics, video, gifs, emojis, etc.
This will help you to share more information with your audience as compared to the text alone. Moreover, it will help your audience to have glimpses of the products and the services that you are offering them.
This will clarify most of the doubts regarding the quality. As a result, the chances are high that this communication will finally end up in a sale. Most of all, rich media will motivate users to open and see the notification, which is considered as the main factor in inviting users to your platform. And you know, once the users pay a visit, the chances of sales increases.
Conclusion
When it comes to starting push notifications on Android and iOS, there are many factors that you are required to focus on. This is due to the difference in the operating system. Moreover, you are also required to focus on key things. These things will help you to get the results that you are looking for. Some of them are presented to you here. Now it’s up to you whether to use them to your advantage or not?
Author Bio
Wonderpush gives you an opportunity to use React Native Push Notifications to your advantage. These push notifications for both Android and iOS mobile applications are key to drive sales.
